![]() ![]() This not only makes it easy to design later on, but also helps to keep everything aligned and balanced. If you need to, use grid paper to help sketch out your idea. Do you want one large, powerful image with text overlay that drives your audience to a particular product? Or do you want a more informative email with more text? Your email can be as simple as one image, or more complex with multiple images and text blocks.Keep your design to a grid layout. It doesn't matter if I'm photographing or designing something-having a sketch to go by makes the process go much more smoothly down the road.Decide what you want your email to accomplish. ![]() It's okay if you're not familiar with coding-we're just dealing with super basic stuff and we'll go over everything together thoroughly! Once you do it, it'll become second-nature to you!įirst, sketch out what you want your email to look like. This way, YOU are in charge of your own custom template that's unique to your brand!All you need is Photoshop, Dreamweaver (there's a trial version if you don't have it), and a MailChimp account. In fact, we're so drawn to images that it increases our willingness to read content by 80%-that's a pretty big deal!I never found a very thorough tutorial of how to do this, so I thought I'd share my knowledge I've learned from managing email campaigns during my agency life! The reason why I love creating emails this way is because it's extremely customized to your brand. ![]() Visuals help break up monotony and make information easier to digest. Maybe it's the picky designer in me, but no one wants to read amazing information if it's not enjoyable to read. Below is a sample from one of my recent emails that we'll use as reference throughout this tutorial. They've trusted me with their email, so I'm determined to give them emails that aren't just full of juicy information, but actually *look* good, too! Do you like opening your inbox to a bunch of boring text? Blah, I didn't think so. If you follow along on my monthly emails, you'll see what I mean!I treasure my email subscribers immensely. I'm not a big fan of the novel-long email campaigns because I'm a very visual person. I always love a gorgeous email in my inbox. ![]()
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