![]() 'XR Stories and SIGN are best placed to support the development of new interactive and immersive content with our track-record in driving collaboration between traditional production and media organisations, and delivering ground-breaking innovation in storytelling.’ John Rose-Adams, Creative Producer at XR Stories, added: 'The booming experience economy, increasing capability of mobile devices, and rise of screen tourism all signal a great time to explore what more can be created with Emmerdale IP. 'Developing the ability to take our beautiful village into that world is the perfect example of bringing one of the UK's most loved programmes into a new and vibrant "universe", giving us unending opportunities to expand and create hybrid content for our audience.' ![]() 'Working with the team at XR stories to explore the extension of Emmerdale into the metaverse is a really exciting project. ![]() The Yorkshire based soap has its studio base in Leeds city centre and a purpose built 24 acre village in the grounds of Harewood House.Įmmerdale’s Head of Production, Nader Mabadi, said: 'We're all aware that the nature of our industry is changing rapidly, as is how people are watching and consuming content. ![]() Exciting: The ITV soap is set to venture into an 'incredible interactive world' to enhance fans experience, it was revealed on Thursday ![]()
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